Friday Night SmackDown

Location from WWE by WWE / TKO Group

The Land of Opportunity — WWE's second brand, which has often outperformed Raw creatively, most recently as the home of The Bloodline's historic dominance.

Also known as: SmackDown, SmackDown Live, Friday Night SmackDown

What They Know

• SmackDown premiered in August 1999 and became a standalone brand in 2002 during WWE's first brand split
• Paul Heyman's creative run as SmackDown head writer in 2002-2003 is considered the brand's artistic peak
• Roman Reigns held the Universal/WWE Championship on SmackDown for over 1,300 days — the longest reign in modern WWE history
• SmackDown moved to Fox in 2019 in a $1 billion deal — the largest media rights agreement in WWE history at the time

Connections

• featured — roman_reigns
• featured — paul_heyman
• featured — eddie_guerrero
• featured — brock_lesnar
• featured — john_cena
• featured — sami_zayn
• featured — kevin_owens

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