Location from WWE by WWE / TKO Group
The Land of Opportunity — WWE's second brand, which has often outperformed Raw creatively, most recently as the home of The Bloodline's historic dominance.
SmackDown began as a Raw companion — a second show to expand the roster's airtime — but through the brand split of 2002 it developed its own identity. Paul Heyman's creative regime gave it legitimacy. Eddie Guerrero and Rey Mysterio main evented. John Cena became John Cena on SmackDown. And in the modern era, Roman Reigns' Tribal Chief persona transformed SmackDown into the most compelling weekly wrestling show on television. The Bloodline's story — Roman, the Usos, Sami Zayn, Kevin Owens, Paul Heyman — ran for three years and redefined what long-form WWE storytelling could be.
Blue. The SmackDown brand is coded in blue — the logo, the ring ropes, the LED backdrop. The atmosphere is slightly more compact than Raw, the crowd often more engaged because the brand's tighter storytelling rewards investment. Recent years have seen SmackDown housed in larger arenas on Fox, with production values to match. The entrance ramp on SmackDown has seen Roman Reigns walk it as Tribal Chief for over a thousand days.
Also known as: SmackDown, SmackDown Live, Friday Night SmackDown