Location from KPop Demon Hunters by Maggie Kang & Chris Appelhans
The neon-lit capital of K-pop and the frontline of a secret war — a city where sixty thousand fans screaming an idol's name might be the only thing keeping ancient demons sealed away.
Seoul in this world is a city with two frequencies. On the surface, it's the K-pop capital of the world — COEX billboards unveiling comeback teasers, Olympic Stadium packed for concerts, Myeongdong streets full of fans in merch. Underneath, it's the last major holdout of the Honmoon barrier, where centuries of demon hunter lineage have kept Gwi-Ma's forces at bay. The city doesn't know it's a battlefield. The energy of millions of devoted fans provides ambient spiritual power that strengthens the Honmoon without anyone realizing it. When the Saja Boys start stealing that fan devotion, the city's invisible defenses weaken — and ordinary people start experiencing things they can't explain: cold spots, whispered voices, shadows that move wrong.
A sprawling metropolitan landscape of glass towers, LED billboards, and ancient palaces existing side by side. Neon-drenched entertainment districts press against traditional hanok neighborhoods. Giant K-pop advertisements dominate building facades. The city pulses with energy — foot traffic, music leaking from every storefront, the constant hum of ten million people living at full volume.
Also known as: Seoul, K-Pop Capital