Item from Futurama by Matt Groening & David X. Cohen
The most popular soft drink in the universe — highly addictive, beloved by Fry, and secretly produced from the anal secretion of a giant worm queen on the planet Wormulon.
Slurm's marketing slogan is 'It's Highly Addictive!' — which is literally true. The drink is manufactured on the planet Wormulon, where the Slurm Queen secretes it from her posterior. When the Planet Express crew discovered this horrifying truth during a factory tour (a parody of Charlie and the Chocolate Factory), Fry couldn't stop drinking it even after learning the source. The marketing campaign was fronted by Slurms McKenzie, a party mascot who died tragically. Slurm delivery trucks are visible in the show's opening credits, and its posters provided one of the first clues to deciphering the show's Alienese writing system.
A green carbonated beverage sold in distinctive cans, visible throughout New New York on billboards, delivery trucks, and in Fry's hands. The branding is cheerful and ubiquitous. The drink itself is neon green and apparently delicious.
Also known as: Slurm